Mobile applications are a huge part of daily life for many people, which is why savvy companies make a user-friendly, attractive mobile app one of their top priorities. Runzheimer of Milwaukee, WI, the leading provider of tracking and workforce software, had a mobile app that was intended to be a one-stop-shop for mobile workers. It would automatically create mileage logs, plan and schedule trips, and capture travel expenses and receipts.
Sounds great, right? But there was a problem. Runzheimer’s app had an interface that was buggy and not particularly user friendly. This had led to the app having just a 1.5 star rating in the Apple App Store and many poor reviews. A simple update wasn’t going to cut it—the app needed a complete overhaul.
Our expert designers were brought in to make it happen. They developed Equo, a stable, user-friendly, intuitive app for iOS and Android. The app was thoroughly tested for the optimum usability. It was also integrated with other Runzheimer products for a seamless user experience.
The results of the project speak for themselves. Equo has received an overwhelmingly positive response from users, including a much-improved rating and many positive comments. Customers have also reported a higher level of trust in Runzheimer as a direct result of the new application.
Find out more about the process and results of Runzheimer’s mobile app redesign.
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